Multicultural Marketing White Paper October 26, 2009
Posted by Stephens in marketing.Tags: multicultural marketing
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Rochelle Valsaint of TWS Marketing Communications in Atlanta has just published a white paper on multicultural marketing for the Association of National Advertisers (ANA).
Download the.pdf of the white paper.
Afternnoon Panel October 21, 2009
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Panel has @jack from Twitter, someone from Myspace Music and Bonita Stewart from Google talking about their platform. and how people are using them.
PBS’ Paula Kerger October 21, 2009
Posted by Stephens in media.Tags: mediaconvergence, pbs
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PBS has a Curious George iPhone app and one for Ken Burns documentaries. PBS is entrepreneurial in their efforts to raise money. A Video portal was launched in April.
Since public television cannot always afford traditional advertising, PBS employs viral marketing and social networking.
Sony Pictures October 21, 2009
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District 9 started promotion with outdoor marketing and then moved online. Since twitter is a word of mouth tool, it can effect a movie’s opening.
Nichelle
bookkeeper, cupcake enthusiast, editor
Woome.com October 21, 2009
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Meet new people live. Video chat. Woome.com is the middle of spectrum between social networks and online dating. Browsing social interactions.
Poken October 21, 2009
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Real Live Social Media. Building a social scrapbook. Poken is a social media accessory. Manage social contacts. http://doyoupoken.com
Nichelle
bookkeeper, cupcake enthusiast, editor
Viceland October 21, 2009
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At the Economist Conference. Viceland.com is demoing. Music, extreme sports and online television network. VBS.tv
Nichelle
bookkeeper, cupcake enthusiast, editor
Terra October 15, 2009
Posted by Stephens in media.Tags: mario lopez, oliver stone, terra.com
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Tuesday, I went to the New Museum for a special presentation by Terra. Terra is like the CNN.com of Latino America. Terra is a comprehensive web portal and content provider covering news, sports, politics and entertainment for the Hispanic market. It was star-studded presentation with Mario Lopez (his dimples could cut diamonds), Olympian Dara Torres, Earl The Pearl Monroe, and Oliver Stone.
Oliver Stone was irascible as ever. He said that “television is a evil drain”, and amateur film makers were like “monkeys dancing on razor blades.” He is not a fan of the internet or HD, but he did take the the time to plug Wall Street 2.
As distracting as Oliver Stone was to the rest of problem, the big news is that Terra has two big sports partnerships with the NBA and MLB. Also, Terra will be covering the 2010 Olympics in Canada, the 2012 in London and of course the 2016 Olympics in Rio de Janeiro.
Another thing I took away from the presentation is the announcement of Tbox, a social network aggregator for the Terra community which uses Facebook Connect.
