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Gossip Blogs Goes Primetime September 12, 2007

Posted by Stephens in Uncategorized.
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CNet’s Caroline McCarthy dishes the dirt of gossip blog TV shows, TMZ on TV and What Perez Sez.

clipped from news.com.com
It’s almost inevitable that in their continued quest for new-media success, more broadcast and cable networks will attempt to snap up bloggers and Web properties, from entertainment to politics to finance, and turn them into TV shows. But Jossip’s Hauslaib said that’s not always a good idea. “What I’m fearful (networks) might do is get these shows on the air just because they think they should be there,” he said.

It’s also important for the online properties to remain the centerpiece, Hauslaib said. Neglect them or change them too much, and fickle audiences will find another place for their Brangelina photos.

Perez gets it right by not using PerezHilton.com as a crutch to support the TV special and emphasizing that he’s not abandoning his Web site and its readership anytime soon.

Commenters Are The New Content Providers September 5, 2007

Posted by Stephens in Uncategorized.
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Yesterday, it was announced at the monthly New York Tech Meetup that Gawker Media will give commenters on two of their sites, Gawker and Gizmodo, their own pages where they can post.

This allows for more content and more click throughs without paying for more full-time salaries.  It’s a smart and economic move, and the commenters are like the bullpen for Gawker’s pitchers (editors).